This is by far the benchmark book on industiral marketing. It is perfect for the lay marketer i.e. engineers or salespeople. This is a must have for anyone in industry.

I've only been climbing for a month, and this book has taught me so much. It has great color pictures that make it very easy to understand all the climbing jargon that I was quickly confused by at the gym. This book covers what equipment you'll need for different types of climbing, clothing, saftey precautions, indoor, outdoor, bouldering, locations for good climbing, and lots more. There isn't a better book on the market for climbers.

When I think of watercolor, my mind wanders to the past where we were in art class trying to paint a still life. What a pity my teacher didn't have this book around. For some reason, I was always allowed to leave art class and go to the library where they felt I could be more useful. I guess I've been recently trying to "renew" my interest in drawing and painting.

There are just so many expenses when it comes to "art" projects. So, watercolor is a nice way to get your feet wet again.

Some great hints:

1. Stretching Watercolor Paper
2. Toning Paper - Gives your art a nice color background
3. How to use a sponge to soften details.
4. Letting each layer dry before building up the colors.
5. Expert Color Mixing Techniques.
6. How to Frame your art.

You will also learn interesting things about paintings of the past. How they mixed in egg yolk to make the pigment a stronger medium. Giovanna Garzoni's Still Life with a Bowl of Cherries looks tempting or you could just start by making a sketch of apples and cherries and coloring them in.

The "Gallery" sections feature works by artist like Philip O'Reilly, Charles Rennie Mackintosh, June Berry, Sue Sareen, Winslow Homer, Philip Fraser and Paul Cezanne.

Contents:

Materials: Pain brushes, Brushmarks, Other Marks, Gallery of Brushstrokes, Paper, Stretching and Toning, Gallery of Paper.

Techniques: Ways of working, capturing an Image, Composition, Drawing, Laying a Wash, Washes, Gallery of Washes, Tone and Color, Building up Layers, Sponging Out, Scratching Out, Resist Techniques, Using Gouache, Gallery of Techniques.

Color: The Language of Color, Color Mixing, Gallery of Limited Color, Warm and Cool Color, Complementary Color, Gallery of Complementaries, Color Influence, Exploring Composition, Harmonious Color, Gallery of composition, High-key Color, High-key Still Life, Low-key Color, Low-key Interior, Gallery of Light, Warm Summer Light, Cool Autumn Light, Gallery of Atmosphere, Expressive Color, Portrait Study, Color and Pattern, Pattern in Landscape, Gallery of Pattern and Shape, Abstract Color, Gallery of Abstracts.

Landscapes: Getting Started, Venturing Outside, Monochrome Study, Monochrome Gallery, Receding Color, Limited Color, Effective complementaries, Gallery of Trees, color Unity, Gallery of Light, Creating Atmosphere, Skies Gallery, Sketching Buildings, Painting the City, Gallery of Buildings, Sketching Water, Painting Water, Sketching Figures, Toward Abstraction, Abstract Landscape, Abstract Gallery.

Still Life: Introduction, Gallery of Colorists, Making Sketches, The Working Studio, Creating a Composition, Selection vs Inspiration, Seashore, gallery of composition, Light and Form, Tonal Painting, Creating Form and Tone, Negative Space, Gallery of Perception, Transparent Painting, Opaque Painting, Gallery of Paint Types, Day and Night, Special Effects, Gallery of Effects, Presenting Your work.

This is really a comprehensive introduction to Watercolor painting. All you need to get started is a small watercolor box, water, a couple of brushes and a pad of paper. If you follow the basic guidelines, you can achieve a surprising degree of expertise in a relatively short time.

Highly Recommended.

This is a specialist book - indispensable for those involved in computational electromagnetics. It gives a lucid and indepth treatment of a wide variety of computational EM problems and associated theory. It is packed full of appropriately placed references which are at the coalface of research in this area. A great book! Well done!

Dr. Eamonn O Nuallain, Trinity College Dublin, Ireland.

Brett Pelham does a phenomenal job of bringing excitement and life to a subject matter many students and psychologists deem boring-research and research methodology. In his easy-to-read book, Brett brings comedy to confounding variables, t-scores, and placebo effects. Throughout the book, he backs up his explanation of research terms by using clear, but witty illustrations. Brett was my professor at UCLA and he used this book for his Psychology Research and Methodology course. A class I had been dreading was made alive, interesting, and easy to understand, not only through his lectures, but through this book! If you are a psychology teacher, a student struggling to fully grasp reasearch methods, or just a person who enjoys reading well written, easy to read books, with a comedic kick, then this is a great book for you! It will not only change the way you view methodology/research, but heighten your understanding of the topic.

This book gives a three to four page review of the diagnosis and treatment of many diseases. It is written for physicians, however a layman would gain understanding of common treatment protocols. The information it provides about available drug treatments is accurate as of mid-1997. The authors will often comment on products in clinical trials.

NOT OFTEN IS AN EDITOR TOUGH ENOUGH TO CONTROL THE TOP AUTHORITIES IN MEDICINE YET PRESTIGIOUS ENOUGH TO ATTRACT THEM TO HIS BOOK. HERE LITERALLY ARE PRICELESS AND PRACTICAL PEARLS FROM THE WORLD'S BEST. VERY EASY READING YET ALL THE INFORMATION IS THERE SUPERBLY ORGANIZED.

THIS STORY IS ABOUT 2TWIN SISTERSWHO ARE NOTHING ALIKE.AN AIR MAIL FROM OUTER SPACE ACCEDENTLY DROPS SOME LETTERS SAILING DOWN TO EARTH.CONNIE&BONNIE CATCH A BIRTHDAY CARD FROM PLUTO.SO THEN THEY HAVE TO BUILD A ROCKET SHIP.

Ray Bremser is the King of the Jazz Beat Poets. With Ray's recent passing, he'll be missed by those who he left and those yet to discover his work.

After years of fighting the consulting battle alone, this book came along and I realized that all of my experiences were held in common by that group known as "Consultants." I realized that even my "failures" were tremendous learning experiences that made me a better consultant. What a relief to know I'm not alone and part of a grand tradition. What I learned: Always, always look for the customers pain. Sell to that and you create real value, satisfaction and repeat business.